Élan Sudberg

Élan M. Sudberg is CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant authentication and quantitative analytical services to the Food & Beverage, Nutraceutical and Cosmeceutical Industries. He is a staunch advocate of best practices, and a vocal champion of what he calls “next generation transparency,” which includes revealing product testing results to consumers.

He is a board member of AHPA, as well as AHPA’s Education and Research on Botanicals Foundation, and past chair of the Hemp and Medical Marijuana committee. Elan is also chair of the Southwest College of Naturopathic Medicine Master of Science in Nutrition Business program Leadership Advisory Council, on the National Animal Supplement Council Board of Trustees and an advisor to the American Herbal Pharmacopoeia.

Élan holds a degree in chemistry from California State University Long Beach, and has authored numerous articles on phytochemistry and analytical techniques for the natural products and nutraceutical industry. AHPA honored him as an Herbal Hero in 2013 and he received the 2019 NutraIngredients-USA NutraChampion award for advocacy of best testing practices.